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Lets Know Cole Bennett's Wealth

Published Wed Jun 01 2022 By chanel
Lets Know Cole Bennett's Wealth

Cole Bennett is an American video director, business executive, filmmaker, and video director who is the creator of the 'Lyrical Lemonade' music marketing and event coordinating firm, which he founded in 2013 while still in high school.

As of 2022, he is predicted to have a net worth of $2 million dollars. His firm has helped several musicians, like Ski Mask The Slump God, and Lil Pump, achieve popularity over the last decade or two. Despite the rising fame, he remains grounded and frequently communicates with his followers, thanking them for their support.

Early Life

Cole, who was born on May 14, 1996, in Plano, Illinois, launched Lyrical Lemonade as a blog before it became a company. He began documenting his experience as a music addict on his blog, writing carefully about the concerts he saw in his hometown.

Simultaneously, he began shooting music videos with a camera that his mother had given him, and he was already an amateur video director in certain ways. He continued to work on his blog despite the fact that it was time for him to go to college.


The video director finished his high school diploma and then decided to enroll in Deaul University.Не finished his mајоrѕ in Dіgіtаl Сіnеmа and then drорреd out of the ѕорhоmоrе уеаr because he was not happy and wanted to focus completely on Lyrical Lemonade.  

The understanding that music was his actual calling hit him like a tonne of bricks. His choice to drop out of college paid off since he had already made a reputation for himself in Chicago's music industry. By following YouTube tutorials, he learned how to make the animations he uses in his films.


Bennett grew up in Chicago for most of his youth. He appears to be quite protective of his family members, as he has withheld a lot of information about them.

Lyrical lemonade was the name that his mother came up with. He is the younger of two sisters. None of their names are disclosed.


When he worked on Soulja Boy's video, the youtube phenomenon got his breakthrough and he was the one who designed the video's animation, which helped him achieve notoriety. He worked on the short film 'Lone Springs,' which was released in April 2017. Soon after, he collaborated with artists like Dex, Smokepurpp, Lil Pump, Warhol, Wiz Khalifa, Comethazine, and many more.

Cole Bennett during a video shoot (Source: Cole Bennett's Twitter account )

Working with such well-known people increased his profile, and his modest blog evolved into a small corporation and then became a huge website. Lyrical Lemonade is now a creative hub for knowledge about the music business as well as a source of fresh and new songs. The firm collaborates with the top rap artists in the industry, both established and up-and-coming.

The 26 years old has been interviewed and published in key magazines such as RollingStone, Forbes, and Billboard, and recently presented a TED presentation titled 'Mindset is Everything' at the University of Illinois. 

Net Worth

Cole Bennett's net worth is expected to be more than $2 million in 2022. He earns around $500,000 per year, but his earnings are expected to rise as his reputation on social media platforms such as YouTube and Instagram grows.

The guy is presently concentrating on growing his YouTube profile and shooting music videos in order to collect riches. His principal source of income is his work as a business executive and videographer, as well as his own business.


Cole Bennett has no children and has never married, although he is now seeing photographer, Lana Marie who is from Chicago, Illinois.

Despite the fact that the pair hasn't publicly acknowledged dating, several sources have revealed that they have been dating for quite some time.

Earning through Music Video

One of his first YouTube music videos was for Bnova's Call of the Wild, which has had over 104,000 views and paid him more than $1,500. He continues to collaborate with musicians like Adot, Roy French, Mojek, and Meeko Fly throughout 2014 and 2015.

Cole Bennett flaunting his Red carpet outfit with a big smile (Source: Cole Bennett's Twitter )

After working with GMEBE Lil Chief Dinero, GMEBE Bandz, Famous Dax, and Soulja Boy the next year, his net worth had risen to a little over $100,000.

Earning from Youtube

Cole gets the most of his money from his YouTube account, where his videos have millions of views, and he receives a monthly check worth tens of thousands of dollars from them. His YouTube channel has over 19.5 million followers and 9.5 billion views, with more on the way.

Juice WRLD - Lucid Dreams, the video which he directed has been viewed over 750 million times. It is reported that YouTube pays him more than $100,000 every month.

Earnings from Merchandise

Bennett also operates a clothing business where he offers branded sweatshirts, hoodies, and other goods. He sells his items to his fans directly, saving millions of dollars in marketing expenditures.

In the last year, he has made up to $6 million in profit on sales of more than $15 million.

Real State

The director/ filmmaker resides in a 6,400-square-foot luxury home in Plano, Illinois. The house has 4 bedrooms, 6 bathrooms, a large pool, and other amenities.

Bennett purchased this home for $8 million dollars.


Cole possesses some expensive automobiles because he is wealthy and loves riding. He just paid $220,000 USD for a Jaguar F-TYPE. He also owns a $130,000 USD Range Rover Velar. 

Cole Bennett and luxurious car (Source: Cole Bennett's Instagram)

Some of his other vehicles are Audi A6, Jaguar XE, Volvo XC40, and Land Rover Discovery.

Assets & Investments

Bennett's asset portfolio includes more than $10 million in cash reserves. His other holdings include 5 real estate properties, 5 automobiles, and 1 luxury yacht.

The individual also has an investment portfolio of seven equities worth $11 million. He owns the following stocks: Comcast, IBM, Apple, ExxonMobil, Netflix, and PayPal.

Loans and Liabilities

To pursue his undergraduate career he took out a student education debt of $35,000 many years ago. He has, however, returned this university loan in full after becoming famous on television and earning tremendous sums of money.

Well, he took out a large debt of $5 million a few years ago for his corporate expansion requirements, as well as for his media enterprises. This loan is still due with HSBC Bank and is used in his net worth calculation.

Social Media

The youth star earns money from advertising and sponsorship on his social media accounts. He is well-known on social media, and he constantly communicates with his followers on YouTube, Instagram, and Twitter.

His Instagram account, which goes by the handle @ colebennett_, presently has over 3.3 million followers. His Instagram bio is "~ think deep, don’t sink." Likewise, he also has over 1.2 million followers on Twitter. Every week, millions of people see his social media posts and follow him on Instagram.

On the other hand, he also runs a website for his brand Lyrical Lemonade. The website offers us some latest videos, projects, interviews, and stories of your favorite hip-hop celebs.

Besides his main youtube channel, this guy also owns a second channel name Lyrical Lemonade 2  which is the official network for exclusive Lyrical Lemonade content series + behind-the-scenes coverage. The channel was started on 19 May 2019 and has 11,430,001 views currently.

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